LIDL has had a second application for a store in Upper Norwood rejected by Croydon Council's planning committee.
The supermarket chain was unanimously refused permission last Thursday (February 12) to build a store on the site of the former Volkswagen salesroom site at Crown Point, in Beulah Hill.
The application was rejected on the grounds the design of the proposed building would have been detrimental to the Norwood Grove Conservation Area.
Lidl were refused permission last February after being told its proposed development failed to meet the requirements necessary for development in a conservation area.
Sue Izzet, of Crown Point Bakery, had said the store would be a "death blow" to businesses at Crown Point, especially as they are already competing with a Tesco Express.
Objections were also made by the North Croydon Conservation Area Advisory Panel and The Norwood Society.
John Hickman, who had also campaigned against the supermarket, said: "I believe it is hugely important news for the conservation area. Big businesses think they can come to Norwood, do what they like, and think it's alright.
"It isn't, and that was the message the committee sent out yesterday evening.
"It certainly appears as if Croydon Council's planning committee is taking its responsibilities seriously and ensuring that development within conservation areas enhances them rather than detracts from their value."
