LONDON Road is to be rebranded and the public are being asked to vote for their favourite new logo.
The rebranding represents much-needed investment for one of Croydon's most deprived areas.
Thornton Heath-based designers Future of Croydon created the three logo, which will now be put up for a public vote.
Ashley Wyllie, director of Future of Croydon, said: "This is all about creating a lasting impact for London Road and creating an identity that represents and celebrates what's good about the area. "It's something that will bring more people down to enjoy London Road and see it as a destination to visit for the experience, bringing everyone together and increasing the pride people feel about it."
Councillor Toni Letts, cabinet member for economic development, said: "London Road is already changing thanks to the multi-million pound improvement works currently under way."Creating a brand for London Road will enhance this transformation while instilling a sense of pride and good feeling for the residents and businesses in the area."We're also delighted to be using local talent in Future of Croydon."
View the designs and cast your vote at www.croydon.gov.uk/londonroad or by using the voting box in the Enterprise Hub at the CVA Resource Centre, in London Road.
Email firstname.lastname@example.org for more information.