CRITICS and viewers have given Susanna Reid's new morning show on ITV the thumbs-up.
Good Morning Britain launched on Monday, with four hosts led by the 43-year-old Croydon-born Crystal Palace fan.
Strictly star Susanna, a former Croham Hurst and Croydon High pupil, defected from the BBC earlier this year, in a deal reported to be worth £1m.
But, if the first day is anything to go by, the general consensus seems to be that Susanna's new show could provide a genuine ratings threat to her former BBC Breakfast pals.
The Telegraph's Michael Hogan wrote: "Recent big money BBC-to-ITV defectees, notably Adrian Chiles and Christine Bleakley, have struggled in their new home. On this evidence, Reid should settle in more easily."
And Digital Spy's Alex Fletcher, also alluding to ITV's previous failed attempt to dominate the breakfast TV schedule, added: "Ben [Shephard] and Susanna are more adept at switching between the desk and the sofa than any of the Daybreak hosts ever were."
For her part, Susanna is excited by the American feel of the show, which has more than a whiff of the sort of breakfast TV that viewers Stateside have become accustomed to.
She said: "Our set is different, fresh and it's not what people have been used to over the last couple of years in breakfast television.
"It is something new and exciting for us. We all start behind the desk, which hasn't happened for a while. It's a good place for us all to be sitting."
Susanna hosts the show alongside Ben Shephard, Charlotte Hawkins and Sean Fletcher.
