CHRISTMAS means mince pies, Santa Claus, Morecambe and Wise on the TV and Cliff Richard on the radio.
But, as loyal Advertiser readers will by now know, it also means something else.
Our Toys for Joy appeal is back!
Since 2010, Croydon Advertiser readers have shown incredible generosity by donating hundreds upon hundreds of goodies to our annual Christmas toy appeal.
Now, we're asking you to dig deep again and help give those children having to spend Christmas, or the build-up, in hospital a spot of festive happiness.
The toys you donate will be handed over to Croydon University Hospital's children's ward and other deserving causes.
The ward makes use of your donations all year round, as well as giving them as festive gifts.
Jennie Thompson, paediatric nurse manager at Croydon University Hospital, said: "Every year we are impressed by the generosity shown by the people of Croydon.
"All the gifts that are donated make a big difference to the children we treat in hospital and in the community over Christmas.
"They are also used on the wards and in the community throughout the year, which means all of our patients benefit from them."
The toys and games you donate will be given out at the hospital during a now traditional presentation by some special guests, including the stars of this year's Fairfield Halls panto.
In 2013, the children also received a surprise visit from X Factor singer Hannah Barrett, who played Santa Claus and handed out some of your donations.
Advertiser editor Glenn Ebrey said: "This is the fifth year we've run this appeal and, it's fair to say, the number of donations has increased year after year.
"The generosity of our readers never ceases to amaze me and I know they will give generously once again.
"If you're a shop or business willing to donate to the appeal too, we'd love to hear from you."
HOW TO DONATE
WE WILL accept both brand new and second-hand toys in a good condition, though not used soft toys.
If you'd like to donate, please drop your toys off at the Croydon Health Services community base, 12-18 Lennard Road, West Croydon, CR9 2RS, during the week from 8am until 5pm.
If you're a business interested in getting involved, please call 01737 783822 or e-mail: email@example.com