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Croydon firm's strategy reaps global rewards

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ONE of Croydon's most successful home-grown companies is going from strength to strength, latest figures show.

At the same time the dotDigital group has chosen the 15th anniversary of its foundation to relaunch and rebrand its dotMailer platform which provides managed services to digital marketing professionals.

Included in the relaunch is an improved trading platform, new branding and a new website.

Over the last eight years the company's turnover has grown from £800,000 to £13.8 million and dotMailer is now the UK's largest e-mail marketing provider, with more than 4,000 customers including BP, ODEON and Santander.

The figures released last week, ahead of full year results expected in October, show the dotDigital group is expected to exceed the £4.3 million profit analysts were predicting.

The figures also show revenues for the 12 month period between June 2013 and June this year have grown from £12.2 million to £16.1 million, a rise of 32 per cent.

The figures also show the company's burgeoning operations in the United States are continuing to flourish with revenues over the past year rising from $456,000 to $1.4 million, more than 200 per cent up.

Commenting on the results, Peter Simmonds, the group's chief executive officer, said: "This strong performance is again extremely encouraging and illustrates that our organic growth strategy is working."

Of the relaunch, Mr Simmonds said: "The last five years have been phenomenal, but we don't want to rest on our laurels and, with this relaunch, we're executing a strategy focusing primarily on e-commerce and enterprise customers to ensure our continued growth.

"We've invested in world-leading technology that is not only easy to use, but also creates brilliantly effective personalised campaigns."

dotDigital was founded by Tink Taylor and Simon Bird in 1999 from a small office above an estate agent in South Norwood.

The pair floated the company in 2009 but are both still closely involved with operation.

It now employs 150 people across its headquarters at No 1 Croydon in Addiscombe Road and offices in London Bridge, Manchester, Edinburgh and New York.

Croydon firm's strategy reaps  global rewards


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