WITH his own fashion label, it's amazing to see how far Upper Norwood tailor Jason Ellis has come.
Just seven years ago, the 37-year-old had never used a sewing machine in his life and was about to enrol on a college course to learn the craft. He found himself in a class full of pensioners being taught how to sew.
Fast-forward to today and his classy work is a testament to how much knowledge he has picked up along the way.
Working out of a room near Duke McKenzie's gym in Westow Street, he is surrounded by various garments.
From hats and scarves to waistcoats and capes for women, Jason is a man determined to make it to the top of the fashion world.
Jason, who moved into the area in September, said: "When I'm here I can be in my own element and be creative.
"I'm trying to build up a collection and look towards the summer now. I'd never cut fabrics before. The most I had ever cut was my fingernails.
"And I'd never been in a situation where I can work for myself. It was scary and daunting."
Jason had previously worked as a DJ at nightclubs and volunteered at a homeless centre.
He then bumped into an old friend who works in London's famous Savile Row and was encouraged to follow his passion.
So Jason took part in different courses and eventually set up a business 18 months ago at the back of a dry cleaners.
An advert on the Gumtree website led him to the Upper Norwood Triangle, and he is now starting to feel part of the community.
Jason said: "I've always had an interest in clothing and always liked to look good.
"I've passed through Crystal Palace but never really known the area.
"The good thing is I'm getting a lot of positive feedback and I've done a few craft fairs, like at the Phoenix Centre (in Westow Street)."
Jason reels off a host of names when he talks about his fashion influences, everything from the old Michael Caine look in The Italian Job film to the legendary rap group Run-DMC.
He admits to never having had "a purpose" until now and urges people not to give up on their dreams.
Jason added: "Never say it's too late. I would love to have my own boutique, that is my goal."
To contact Jason Ellis and find out more about his business, call 07930 811867.
