BUSINESSES from across the borough have shown seasonal generosity by contributing hundreds of toys to the Advertiser's Toys for Joy appeal.
Staff at Axis Europe PLC, a maintenance company on Brighton Road, have pulled together to ensure children spending the festive period at Croydon University Hospital have a special Christmas by collecting as many toys for them as possible through the company charity, The Axis Foundation.
Other shops to contribute have included Mothercare, Boots and Ikea, as well as the many residents who have donated to the appeal.
John Basey, contracts manager at Axis, told the Advertiser how his Croydon staff had been keen to donate towards the appeal.
He said: "The Axis Foundation supports lots of similar local charities and many of our staff also volunteer their time for charity so we felt this was an exceptional cause to support.
"All the staff members have pulled together with everyone donating a present; we have had a great response from everyone. I know the kids must be at a low ebb, this should definitely cheer them up."
Big chains are also showing their generous side. Mothercare, in Valley Park, is donating games, puzzles and books to the cause.
Paul Weedon, store manager said: "We are very much into supporting the local community. As we are a store that provides for your babies and we have the Early Learning Centre as well, this is a cause close to our heart.
"We were very keen to support the Toys for Joy appeal and hopefully the toys we are donating will give these kids a happier Christmas while in hospital."
All toys will be given to the Rupert Bear children's ward at Croydon University Hospital today.