TV BAKING star Paul Hollywood says the secret to his stunning rise is that "everyone has a favourite cake".
The ice-blue-eyed celebrity chef pondered the reasons why people like to watch baking ahead of his new live show coming soon to Croydon.
He told the Advertiser: "I think everyone has a favourite cake so you know what we are doing is imparting knowledge.
"People have always wanted to bake and we are making it more accessible."
The 46-year-old star, co-judge of the Great British Bake Off TV show, will host a live baking show at Fairfield Halls next May.
Ticket-holders might be invited to knead alongside the master on what will be nearly the last leg of his nationwide tour.
He said: "I will be doing demonstrations and bringing people on stage to give some one-to-one direction and answer people's questions. So the whole thing is very interactive."
Wirral-born Hollywood has been in the news of late more for his extramarital dalliance than for his way with a loaf.
But asked how the scandal may have affected his wholesome fanbase, he said: "I have got no idea – I don't really think about it."
And while he may have publicly apologised for cheating on wife Alex with US TV star Marcela Valladolid, he isn't worried that guests on his first live tour will catch him making mistakes in the kitchen.
"I don't make mistakes – I am perfect and I don't make mistakes," he joked, adding that novice bakers' biggest problem tends to be their measurements.
The dishy dad-of-one said: "For most people trying a recipe, the biggest mistake is weighing ingredients accurately, especially on mechanical scales.
"You need to get accurate digital scales. It is about accuracy: weigh the recipe right and you are halfway there."
Hollywood also revealed that his favourite baked treat is a sausage roll, and he finds baking soothes his soul.
He said: "I think it is quite relaxing. And I love eating baked stuff – sponge, for example. As far as I'm concerned it tastes unbelievable if made properly
"I do eat like a horse but I tend not to eat too much in the evenings. I love sausage rolls – they are pretty easy to make but if done properly they are delicious. Or a good iced bun; a freshly made iced bun with cream."
Paul Hollywood Live – Get Your Bake On comes to Fairfield Halls on Saturday May 24, 2014, at 8.15pm
For tickets and information, go to www.paulhollywood.com
