THE former developers of a notorious unfinished Croydon eyesore have unveiled plans to build another huge tower in the town centre.
The joint project between Phoenix Logistics, who sold the unfinished IYLO building in 2011, and Croydon College would be part hotel and part flats.
The "high-quality" development (artist's impression pictured right) would see a 37-storey tower of flats and a 15-storey hotel built on College Road.
The 37-storey block would contain 161 homes and incorporate a new pedestrian link to the site via a three-storey colonnade.
The new plans represent an upscale from a similar scheme by the college last year to build a 29-storey building on the same site.
Work on the IYLO building started in 2007, but stalled in 2009 after Phoenix Logistics' subsidiary St James' Croydon went into administration.
The building, on the junction of Wellesley Road and St James's Road, was sold on to another company in 2011, but work did not start again till this summer.
Phoenix, based in Norbury, still has the IYLO building listed as "coming soon" on its website.
The developers' new venture with Croydon College marks an escalation of the plans last year to build a 29-storey building.
The previous development would have provided a vocational college on the lower ten floors.
It is unclear at this stage what sort of educational facilities the new development will contain, but as the site is within the Fair Field Masterplan area, the development must include a "suitable" amount of teaching accommodation.
The project, which would be built on the site of the car park behind Croydon College, would also feature a café on the ground-floor lobby level.
Croydon Council is also seeking to make 20 per cent of all new homes within the Croydon Opportunity Area – which the proposed development lies in – to have three or more bedrooms for family housing.
The developers are not yet able to confirm the proposed breakdown of the units by size.