PALACE have begun talks over knocking down and improving the Arthur Wait Stand, Advertiser Sport can exclusively reveal.
A number of small upgrades were made to that area of Selhurst Park during the summer, but co-chairman Stephen Browett insists the concourse areas are "hopelessly inadequate".
And it seems the board of directors have to make a decision whether to start on the Arthur Wait first or look at improving the Main Stand, which Browett says will "bring in the most income".
"We've upgraded a number of things around the stadium like some of the toilets, seating in the Main Stand and doing up the boxes," he said. "But ultimately we'd like to build some new stands. We've done what we can to make the experience at Selhurst Park a bit more comfortable.
"It's a toss-up at the moment – we have spoken about it this week, in terms of which stand will be first to develop.
"The Main Stand would bring in the most income because it's the Main Stand, you can charge higher prices and you can get corporate deals, so financially it's probably best to do that first.
"But on the other hand, the Arthur Wait Stand is probably the most in need of knocking down because the concourses are so hopelessly inadequate.
"The actual view, if you don't have a pillar in the way, is very good. It's just the concourses, they're far too small.
"We've done up the food areas and toilets there, but it's just a small bit of work and it needs a lot work really.
"Staying in the Premier League is the number one job this season, and there will be things happening in the stadium, but not straight away. Staying in the league will affect what is done."
Meanwhile, after witnessing last Sunday's defeat to an impressive Swansea City side, Browett insists the fans can't expect the new players to "gel overnight".
And he believes they will need to take points off their "nearest competitors" if they're to survive this season.
"It's great to be in the Premier League and we always knew it would be a challenge," Browett added. "You try your best in every game, but what you really need to do is to beat the teams around you.
"At this stage of the season, you don't know who those teams will be, but you can probably work out who might struggle and who won't.
"Our track record against what you might perceive to be our nearest competitors is played one and won one.
"It would have been nice to have more than one win, but we're only five games in, especially as we've got two difficult away games now."