CROYDON flyover may not be as iconic as the Hollywood Hills but it is rapidly becoming the go-to filming location for ad men.
Last month Moneysupermarket.com showed us Bill leading a herd of cats through the High Street in lieu of running with wolves.
Ford and Confused.com have also shot their commercials in Croydon.
This week, pizza delivery giant Domino's has launched a new advert – 'Greatness from Domino's' – set to the children's western theme tune to Champion the Wonderhorse.
It shows a moped rider in old-fashioned goggles and helmet riding up the Croydon Flyover, along High Street and through the underpass before arriving at a suburban house to deliver the pizza to a family.
The closing shot has the moped rider rearing up in a wheelie against the backdrop of a western film desert scene.
A Domino's spokesman said: "Croydon provided a great mix of location opportunities to film the driver on his mission to deliver Domino's pizza. There are western echoes in the advert but we needed it to be set in Domino's reality which means demonstrating the different types of landscapes our drivers might encounter across a variety of deliveries.
"Croydon provided diverse landscapes – busy flyovers, heavy traffic, a generic high street, and smaller 'country' lanes – so that we can suitably illustrate the different types of journey our driver has to make throughout Britain and Ireland, in one place."
A council spokesman said the increased attention from advertisers was down to the appointment of the external agency, Croydon Film Office, to market the borough to production companies.
The agency can also advise anyone who owns an interesting location, be it a house or business in the borough, to help them promote it to the film industry.
Meanwhile permission was granted for a Domino's outlet in Addington Road, Selsdon, by the council last Thursday, despite 70 objection letters from residents.
Councillor Sara Bashford said their main concern was the anti-social road manner of moped delivery drivers.
"They are noisy and take up valuable parking spaces," she added.