DEVELOPERS working to regenerate Coulsdon have failed in their first test of attention to detail.
The sign at the foot of Cane Hill, where Barratt is due to build more than 650 new homes, was corrected by Tuesday after originally spelling the town's name with an "e".
A Barratt spokesman called the error "very unfortunate".
Lynnette St Quintin, sales director for Barratt Southern Counties, said: "It was very unfortunate that this sign was erected with an incorrect spelling of Coulsdon.
"The proof that we approved was actually correct, and it seems that the error was made between this time and the sign being displayed. The sign was amended as soon as we were made aware of it and we hope that we have not upset anyone."
The company, she added, was "entirely committed to this very exciting development."
"We look forward to working with the local community and bringing much-needed new homes to the area."